Booze, Glorious Booze!

Saw this story today on the interwebs. Apparently the liquor stores in my hometown of Evansville are gearing up for their biggest day of the year. 

That makes perfect sense, as... wait a minute... oh... I see. It's just a story about New Year's Eve. I thought they were talking about January 20th, which will surely see a spike in liquor sales.