Hacienda Does It Again!

If you're a regular reader of my blog (as millions are), you know of my fascination with regional Mexican restaurant chain Hacienda and their series of increasingly puzzling billboards.

Hacienda's marketing campaign seems to be based on the old adage that "There's No Such Thing As Bad Publicity." To that end, they regularly feature billboards with controversial messages, apparently for no other reason than to get people talking about them. You can see some of their past dubious efforts here.

This is their latest billboard, that I spotted just down the street a couple days ago. There's nothing particularly controversial about this one, but it is mystifying.

Just what the hell is "Adult" Mac-N-Cheese? What does that even mean? How is mac-n-cheese adult?

Does it mean it's extra spicy, and kids won't be able to handle it? Do they pour a little alcohol in the cheese sauce? Or does it mean the pasta's x-rated, and is shaped like pee-pees and hoo-has?

Your guess is as good as mine.