Flying Solo

We've all seen it happen in the grocery store aisles. Various products festooned with logos of upcoming blockbuster movies, despite the fact that there's no obvious connection between them. Star Wars labels stuck to banana bunches. Deodorant inexplicably stamped with the A Wrinkle In Time logo.

And my favorite— Gillette razors brandished with the image of Henry Cavill's Superman, from the Justice League movie!

But finally, at long, long last, we get a product/movie tie-in that actually makes sense! Behold, the Solo brand cups Solo: A Star Wars Story promotion! Genius!

I dunno what marketing executive over at the Dart Container corporation came up with this brilliant synergistic pairing, but kudos to them! Take the rest of the month off. With pay!