Happy Third Anniversary To Universal's Dark Universe! Oh, Wait...

This is my semi-annual reminder to everyone that Universal once tried to ape the massive success of the Marvel Cinematic Universe, and failed spectacularly.

Hey, remember three years ago when The Mummy premiered, and Universal Studios announced their new Dark Universe? You know, their shared movie universe that was gonna give the MCU a run for its money?

Remember this publicity shot of all the stars of the Dark Universe, and how we'd be soon be seeing them in exciting new movies such as The Bride Of Frankenstein and The Invisible Man?

Remember that? I know I do! I can't wait to see more thrilling adventures from Tom Cruise as an immortal mummy man as he... ohhhhhhhhh. Right.

How embarrassing!

There's a lesson here for other studios, even though they'll never learn from it. Something about chickens, eggs and hatching.