Saturday, May 29, 2010

DVD Doppelgangers 10: Hard Ride To Hell vs. Darg Me To Hell

It's time for another edition of DVD Doppelgangers, in which I call out art directors who deliberately copy DVD covers and posters of popular movies, hoping to fool the public into buying their knock-off version.

Today we have a pair of "Dueling Hell" covers. On the left is the 2010 movie Hard Ride To Hell. Haven't seen it and know nothing about it, but boy does that cover seem familiar.

On the right is the cover for the excellent 2009 movie Drag Me To Hell. If you've not seen it, I highly recommend it. I wrote up a review of it last year here.

So let's see how many elements Hard Ride cribbed from Drag Me. Flames of Hell and smokey background? Check. Screaming victim? Check. Demonic hands clutching at victim? Big check! "To Hell" in both titles? Check. I will give the designer credit where it's due-- in a burst of creativity, on his cover he inverted the composition so that the demonic hands are pushing the victim into Hell instead of pulling them down.

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