If you're a regular reader of Bob Canada's BlogWorld (as millions are), you've no doubt heard me blathering on from time to time about Marketing.
But Bob, I hear a percentage of you pleading, what exactly is Marketing? Alright, alright, get up off the floor and I'll tell you.
Imagine you've got a kid. Say, nine or ten years old (kids are nine or ten, right?). So you sit this kid down and tell him you'll take him to the ice cream parlor (kids like ice cream parlors, right?). But... the catch is he has to wear a cardboard box on his head.
What do you think would happen? The kid would press a shiv against your neck for even suggesting such a thing, that's what would happen (kids carry shivs, right?). And to top it off, he'd probably call Child Protective Services on you for daring to even suggest such a thing.
And that is what Marketing's all about.
*This ain't something I invented-- I went to a large comic and toy show last year and saw scores of kids walking around with boxes like these on their heads.