A while back I posted this entry about how the outlandish popularity of Twilight was causing movie studios to scramble to re-release their old vampire movies with covers deliberately designed to look like just the Twilight DVD. Well, it's happened again.
At the left is the original cover for 1992s Buffy The Vampire Slayer movie (not to be confused with the TV series). The cover is very well designed. It's bold, clean and fun. Best of all, it conveys a mood-- it tells me that this is a horror-comedy.
But, the studios couldn't leave well enough alone, so they had to fuse it with the Twilight cover, with it's muted, desaturated and depressing color palette. The result is one of the murkiest and most butt-ugly covers I've seen in a long time. The two main characters look like they're ashamed to appear on it, and seem to be trying to sneak out of sight. I'm surprised they didn't use a photo of Luke Perry glowering over Kristy Swanson's shoulder.
The new cover is also totally misleading as to the tone of the movie. Is definitely doesn't look like a comedy, what with it's dark, monochromatic colors. It looks like just another supernatural teen mope-fest.
Congratulations, 20th Century Fox! You've succeeded in taking your original bright cover, which stood out a mile away on the store shelves, and replacing it with a bleak and desaturated one that blends in with all the other vampire wannabe movies out there, just to try to appeal to the Twilight fans out there. Well done.