Wednesday, February 21, 2018

Logo-A--Go-Go

This week the BBC revealed their new logo for the upcoming new season of Doctor Who.

Eh, I don't hate it. It's OK as logos go, I guess. It's a bit wide though. If I was designing it, I'd but the "Doctor" above the "Who." In my experience it's always better to have as square a logo as possible. It's easier to fit it on a page that way, and you can enlarge a square one more than a wide one.

Honestly I don't much care what the new logo looks like, as I'm done with the show. They can typeset it in Sanskrit for all I care.

Given what happened to the title character at the end of the 2017 Christmas Special, the BBC missed the most obvious design here...

2 comments:

  1. Curiously, since the reboot in 2005, every version of the title logo has been linear (in contrast to the classic logos, which were usually rectangular):
    http://wouldyoukindlymakeausername.tumblr.com/post/171106586872/every-doctor-who-logo-from-1963-to-2018

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    Replies
    1. Wow, I hadn't noticed that. Good catch! As I said, in my experience it's usually better to have a square or rectangular logo. That shape generally is generally easier to work with, and fits better in a design.

      Imagine you need to place a logo inside a circle. A square logo will fill the circle perfectly, and can be fairly large. A horizontal one will have to be drastically reduced in size to fit inside the circle, to the point where it's barely visible.

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