Monday, November 16, 2009

Moonman Drink Mix: Kosmic Kumquat

Another entry in my homage to Funny Face Drink Mix from the 1960s and 1970s. You can see the first part here.

Apparently the Moonman line of drink mixes wasn't content to stick with the usual flavors...

I have new found respect for those 1960s package designers. It's tougher than it looks to come up with a simple yet iconic character, and then choose a suitable color scheme that suggests a flavor.

I drew the alien and the Moonman logo with the pen tool in InDesign. The logo is hand-lettered, but based loosely on a real font. I added the symbol in the middle because nothing says 1960s space age like an atom. Then I imported those elements into Photoshop, where the rest of the text, the packet and shading were done.

3 comments:

  1. i agree it is really hard to come up with a simple iconic image with or without a scheme.
    the simpler the image looks the harder it is to come up with. this is a great addition to the moon man drink line up!

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  2. Thanks Brad.

    Maybe it's harder to come up with a simple image because there are fewer shapes and lines, so they count more and have to be perfect? If something's super detailed and a few lines aren't as good as they could be, people probably won't notice.

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