Thursday, August 5, 2010

BADvertising

Get a load of this billboard for local Mexican restaurant Hacienda. It features a nurse displaying a desert dish that consists of an enormous cookie topped with three scoops of ice cream and drizzled with chocolate syrup.

Some overpaid corporate genius at Hacienda's headquarters got the bright idea to name this desert, "Code Brown." Oh, how I wish I could have sat in on the marketing meeting for this promotion, just so I could find out how this idea ever got out the door.

As everyone knows by now, many hospitals use the "code" terminology to alert the staff of an emergency, without alarming the public. The meanings of the codes vary from hospital to hospital, but generally they go like this:
Code Red: Emergency
Code Blue: Cardiac arrest, bring the crash cart
Code Brown: Patient has soiled themselves, bring a mop and bucket
What would possess a company to use that terminology on their restaurant billboard? Especially one promoting chocolate?

And lest you think it might have been an innocent mistake, my boss pointed out that the obviously fake nurse in the ad is named "Tina LaDuttie." That's "LaDuttie," pronounced like "doodie." That pretty much proves it was deliberate.

Some friendly advice for the Hacienda marketing team: Customers generally don't care to think about poo while they're eating Mexican food (though they'll be thinking about it all too soon the day after). Especially chocolate covered Mexican food. Perhaps next time you should pick a name for your desert that doesn't remind people of an uncontrollable bowel movement.

9 comments:

  1. My pants!!! :-D
    Code brown.... eeeeekkks!!!!

    ReplyDelete
  2. OMG!! I have tears! That is so funny!! Laduttie put it over the top for me. HAHAHAHAHA!

    ReplyDelete
  3. It's actually called a Mudslide. I've had it many times and it's delicious, in spite of the billboard.

    ReplyDelete
  4. They should have stuck with the name Mudslide then! ;^)

    ReplyDelete
  5. I saw that billboard in my town in Indiana.

    Same town: the sign at Wendy's, where they had just released their Spicy Chicken Nuggets, actually read thusly:

    "Spicy Chicken Nuggs are here!"

    And the next line read this way:

    "Fire in the hole."

    I'mma tell you right now. I don't want to eat a food that is described as or has any connotation of or is in any way involved with "Fire in the Hole." Wendy's gives me enough problems as it is.

    ---

    Driving home through Decatur, another Indiana town, we passed a gas station, where the sign read, "Our hearts go out to the family of Sgt. Will Davidson."

    The line below it read, "We have e-cigarettes."

    What a nice way to mourn the loss of a loved one.

    ReplyDelete
  6. I'm more horrified at the billboard ad from the same corporation which reads. "We're like a cult only we have better Kool Aid"

    ReplyDelete
  7. add to that "Margarita's to die for." Toooooooo Soooooon.........

    ReplyDelete
  8. A fascinating discussion is worth comment. I do think that you ought to write more about this
    subject matter, it may not be a taboo matter but generally people don't speak about these topics. To the next! All the best!!

    Feel free to visit my web-site - online payday loan

    ReplyDelete

Related Posts with Thumbnails
 
Site Meter