Wednesday, October 10, 2012

Here On Johnathan's Isle!

Just one short year ago fast food restaurant Long John Silver's redesigned their logo, complete with awkward tag line (during their Aquaman phase).


Since they had the old logo for twelve long months, it was now hopelessly out of date and the time was ripe for a change. Behold their brand spanking new logo, designed by famed television producer Sherwood Schwartz. Schwarz used the same "wacky" font treatment and off-kilter arrangement that made his Gilligan's Island and The Brady Bunch logos such successes.

Schwartz, who died in 2011, designed the new logo from beyond the grave and transmitted it to Earth in the form of a brown water stain on a men's room ceiling tile in a Madison Avenue advertising agency.

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