Vertical Hold

Hey you! Yeah, you! Do you have an iPhone? Luckeeee! Do you use it to shoot videos of your cat's hilarious antics? Awesome! Do you shoot your videos in the vertical format? STOP IT! IMMEDIATELY!

Would you go to the cineplex and sit through a movie that was filmed like this? Of course not! 

No one wants to watch a movie like this. You'd get up and demand your money back!

So why then would you film a video with your phone held vertically, like a common peasant?

Stop peering at the world through a crack in the door and FILM HORIZONTALLY, DAMMIT!

Remember, every time you shoot a vertical video, an Oscar™ winning cinematographer dies.