Take a look at this billboard I recently saw for Hacienda, a regional Mexican restaurant chain here in Indiana. Their food's pretty good, but they're definitely not taking the high road with their marketing strategy.
Obviously their "Get Chip Faced" slogan is a thinly disguised version of "sh*t faced." That has to be what it means, right? I can't think of anything else they could be going for here.
Oddly enough this isn't the first time they've done something like this. A while back they were running these "Code Brown" billboards all around town.
As you no doubt know, many hospitals use the "code" terminology to alert the staff of an emergency without alarming the public. Code Red means "Emergency." Code Blue means "Cardiac Arrest." And Code Brown means "Patient has soiled themselves, their bed and possibly the walls, bring a mop and bucket."
Someone on the Hacienda Marketing Team is definitely a big fan of turd-based advertising puns.