After a dismal five percent drop in first quarter earnings, this week fast food behemoth McDonald's decided to take drastic steps to boost their sagging bottom line.
So how do they plan to increase sales? By lowering the prices of their menu items? Improving customer service? Using actual edible substances in their food?Nope, none of that. They plan to shore up their anemic sales by giving spokes-clown Ronald McDonald a makeover.
Ronald, seen here posing in front of the backdrop of every comedy club in the country, has dumped his traditional yellow jumper for a smart new embroidered red blazer.
The new ensemble was designed by Tony Award-winning theatrical designer Ann Hould-Ward, whoever that is. It's the first wardrobe update for Ronald since 2005.
I must say I'm all for Ronald's snappy new look. Because Lord knows the reason I haven't eaten at a McDonald's in ten years is because of the clothes their goddamned clown is wearing. Their food is sure to be healthier and more palatable now that he's wearing a jacket.