Saw this on the way to work today. Looks like Professor River Song is now writing billboard copy. Either that or someone at McDonald's ad agency is a Doctor Who fan.
I fully realize that all the non-Whovians out there are scratching their heads at this. Good. Now y'all know how I feel when you start talking about football or reality TV.
From a design standpoint, I'm curious as to why the "sweetie" has been so obviously stretched. Just compare the e's in "pucker" to the e in "sweetie." Why the awful horizontal scaling? There are better ways to justify a block of text, McDonald's.
Thursday, June 2, 2011
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on a somewhat unrelated note.....I tried this beverage recently and let me tell ya.....the billboard is the least of it's problems.
ReplyDeleteHmm. Yeah, strawberries and lemons don't sound like a good combo.
ReplyDelete