Eh, I don't hate it. It's OK as logos go, I guess. It's a bit wide though. If I was designing it, I'd but the "Doctor" above the "Who." In my experience it's always better to have as square a logo as possible. It's easier to fit it on a page that way, and you can enlarge a square one more than a wide one.
Honestly I don't much care what the new logo looks like, as I'm done with the show. They can typeset it in Sanskrit for all I care.
Curiously, since the reboot in 2005, every version of the title logo has been linear (in contrast to the classic logos, which were usually rectangular):
ReplyDeletehttp://wouldyoukindlymakeausername.tumblr.com/post/171106586872/every-doctor-who-logo-from-1963-to-2018
Wow, I hadn't noticed that. Good catch! As I said, in my experience it's usually better to have a square or rectangular logo. That shape generally is generally easier to work with, and fits better in a design.
DeleteImagine you need to place a logo inside a circle. A square logo will fill the circle perfectly, and can be fairly large. A horizontal one will have to be drastically reduced in size to fit inside the circle, to the point where it's barely visible.