Over the weekend I saw this new billboard for regional Mexican restaurant chain Hacienda (that means "house!").
OK, I get that it's supposed to be humorous, but I'm afraid it's gonna backfire on them. Somehow the image of an entire dead, raw fish wedged between two bun doesn't exactly whet my appetite, or make me want to rush out to Hacienda.
One of these days I would dearly love to sit in on one of Hacienda's marketing meetings, if for no other reason than to see what horrifying ideas they decide NOT to use in their advertising!
This isn't the first time bizarre ad Hacienda has run. You can see a brief history of their insane marketing here.