I've been seeing this billboard around my hometown for a couple months now. It features a giddy kid squealing with delight at he watches the circus.
As billboards go, it's not a bad design. It's simple and direct, and helpfully includes the date and a website address for more info.
Unfortunately there's one BIG problem with it (as you likely knew there would be, since you're reading this on my blog).
That's supposed to be confetti raining down on the kid in the ad. Trouble is, the photographer snapped the pic right as a big white clump of it fell in front of the child's open mouth. This had the unintended effect of making him look like he's got a giant cartoonish buck tooth.
Jesus wept.
How the hell did this billboard get printed like this in the first place? As I've mentioned before ad infinitum, whenever I design a project at work it has to be sent to a couple dozen people, all of whom have to approve it before it goes to the printer. I assume it's the same at the agency that designed this billboard. So how did NO ONE there see the problem with it?
This would have been such an easy fix with Photoshop. In fact I took the liberty of editing it here, which took me all of five whole minutes. It ain't rocket science, guys! All you had to do was use the clone tool to erase the offending hunk of confetti and give the kid a normal set of teeth!
Sometimes I wonder if current designers even know how to use Photoshop, or are aware of all its many features. Heck, the latest version even has AI tools, which could probably have removed the confetti automatically!
Do I have to design everything myself in this town?
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