Thursday, June 2, 2011

Ad Copy By Professor River Song

Saw this on the way to work today. Looks like Professor River Song is now writing billboard copy. Either that or someone at McDonald's ad agency is a Doctor Who fan.

I fully realize that all the non-Whovians out there are scratching their heads at this. Good. Now y'all know how I feel when you start talking about football or reality TV.

From a design standpoint, I'm curious as to why the "sweetie" has been so obviously stretched. Just compare the e's in "pucker" to the e in "sweetie." Why the awful horizontal scaling? There are better ways to justify a block of text, McDonald's.


  1. on a somewhat unrelated note.....I tried this beverage recently and let me tell ya.....the billboard is the least of it's problems.

  2. Hmm. Yeah, strawberries and lemons don't sound like a good combo.


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