Deep Sheet

I fully embraced streaming several years ago, and as a result I don't watch much broadcast, over-the-air TV anymore. I did watch something "live" this week though, and quickly realized why I don't miss over-the-air TV one bit.

Behold, the latest commercial for Bounce dryer sheets! In particular, note the wonderful tagline here, which is a clearly a play on the phrase "It's The Shit." 

Well done, Bounce Marketing Team! 

I can only assume they chose this slogan over "Sheet Happens" and "Know Your Sheet."

We're very near the end of civilization...