Wednesday, July 15, 2015

What's In A Logo?

Above is the new logo for the Evansville Museum, located, not surprisingly, in my home city of Evansville, Indiana.

It's actually not a bad logo. I like the way the stylized "E" and "M" interlock and form sort of a diamond shape. Well done, Mr. or Mrs. Logo Designer!

That said, I feel like I've seen this design somewhere before...

There it is! I knew it looked familiar. The Evansville Museum's logo is very similar to that of failed Texas energy company Enron.

Helpful tip to future logo designers: you might want to steer clear of designs that are callbacks the largest corporate debt scandal of the Twenty First Century...

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