Every other day this truck parks in front of the Subway restaurant across the street from where I work. I just recently noticed the little slogan under their logo-- "Just A Little Better." C'mon, Farm Boy marketing department, you can do better than that. It's like you're not even trying. Most businesses would boast that they're better than everyone else, not that they're just slightly above average.
Here guys, I'll even help you out. How about, "Farm Boy: The Best You'll Ever Have," or "Farm Boy: Better Than You Deserve." Or how about "Farm Boy: Too Good For You."
Still and all, it's better than the Lance Snack Foods slogan: "I've Got Lance In My Pants." I swear to Thor, I am not making that one up.