I have no idea who Jiff is; he's just a character I doodled one day.
This was sort of an experiment in using only two colors (not counting the white of the "paper"). How come drawing with two colors is harder than drawing with thousands?
This was also my first real attempt at hand-lettering a logo (the bottom sentence is typeset though). I'm fairly happy with the way it came out. Even though there are about 3 million fonts out there, sometimes you just can't find one that works for what you want to do.
The slightly off-register look was intentional. Just like a real printed piece!
Drawn in Photoshop on the graphic tablet.
Here's the original sketch of Jiff. As you can see, not a lot changed as far as the figure is concerned. A lot got added in the finished product though.