Friday, June 12, 2015

This Week In Desperate Marketing Campaigns

Marvel's next blockbuster movie Ant-Man hits theaters next month. Comic fans all know the shrinking superhero of course, but the general public has most likely never heard of him.

Marvel knows this, and realizes they're gambling on a relatively unknown property, just like they did last year with The Guardians Of The Galaxy. To that end, they've been waging an increasingly desperate marketing campaign in order to raise awareness and sell the character to the masses.

Nowhere is that more evident than in this new round of movie posters they just released. Who's film is this, anyway? The title says Ant-Man, but you can barely see him, as half the poster's real estate is taken up by Iron Man's head & shoulder. 

I'm also pretty sure Iron Man's not in the movie, so this poster constitutes fraud. False advertising, at the very least.

We get it already, guys. It's a Marvel movie. Ant-Man lives in the same world as Tony Stark and the Avengers. I'm sure we'll like him just as much.

There you go, Marvel. I fixed your poster for you.

And just in case you still don't get it, they also released a Captain America one (without Cap)...

And a Thor one, with Mjolnir instead of Thor.

Subtlety, thy name is Marvel!

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